You can change the way you think.....

Newminimalism promotes: * originality * low-cost living * creativity * loyalty * less fluff 

You do not need a crystal ball to thrive in 2020

Most people focus on content not context and that will prove a mistake in 2020 [see photo].

Today the world is dominated by people who are obsessed with content. Perhaps this is one reason "big data" is in vogue in management circles. Indeed this obsession with content is evident in Marketing [advertising], Human Resources, Revenue Models, Customer Service, etc. And until "right now" this obsession with content has brought individuals, groups, managers, etc sustained success. But.....

We are headed into the post-2020 where context is more important than content. What is the change that will provide the spark for a whole new future? In 2020 the most successful people, businesses, etc will provide "on demand" products and services. The new systems and structures that will greatly assist life in 2020 [and beyond] will best serve those who think in terms of the immediate future, not the immediate past, nor the obvious present.

Here is a simple example of how one can shift their focus from content to context.

I still shop at a store that does not have a self-service facility. So I am often stranded in the line waiting for the check-out to clear before I can get served. Sometimes I am in a line that is slow and the reason is always that someone is stuck in the present [or the immediate past]. They are holding up the line because they need a price check on an item. They are holding up the line because they are fumbling through a bag or wallet as all the people in the queue heave a collective "sigh". But. More times than you can possibly believe the next, and the next, and the next person display the same or similar behaviours. Such folks have content-based habits and behaviours that will not serve them well in a post-2020 world.

Some time ago, I began to prepare myself for a quick exit by doing those little things that smooth the check-out and payment process. One simple thing I do is extract my debit card before I reach the check-out employee. Also, while shopping in the store I am thinking to some degree about what I can do to have a great experience at the check-out. I tend to think more about the immediate future [context] than about the obvious present [content].

Richard