When you "breakthrough" you leave the past behind like a worn-out shoe [see photo]. Once Covid is done we will we leave many old business models behind.
The breakthrough for business models is coming in response to the Internet. For the past two decades business managers have ignored the Internet and the lessons it teaches us each and every day.
The Internet is a business asset if it is neworked. When the Internet is networked it creates clusters. It is these "networked clusters" that must become the focus of business managers.
Why are Internet cluster important? First... few people know how to manage these things. Second... few people have the skills to manage these things. Third... the "use value" of the Internet lies inside these clusters.
Managers who use these Internet clusters best will thrive. These managers will brand their clusters. These managers will demand that each cluster has "a-clear-and-certain" mission. These managers will create, enhance, and implode these clusters so that the "use value" of these things remains a potent business asset.
Richard.
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