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Writer's pictureRichard Lipscombe

The truth about 'feeling special'.


Life is full of moments when you will 'feel special'.


Three years ago... I purchased a hamburger at a street stall in Prague. I still remember how 'special' I felt as I ate it. And yet... just a month later I returned for another - it was a huge disappointment.


Successful people create - repeatedly - the 'feeling of being special' in others. The key to their success is their ability to repeat the performance that makes another person 'feel special'.


Apple Inc has accrued great successes because Apple products regularly make their users rejoice. Steve Jobs was Apple's magic weaver.


Daniel Humm is the Chef at Eleven Madison Park and he is a magic weaver of food. He and his partner, Will Guidara, [the front of house magician] took their restaurant to Number One in the world in 2017. Both these men make people feel special.


Humm notes that in his early days he added items to his food plate - today as a committed minimalist he takes items away. Guidara notes that the 'special feeling' in their food hall is often spiked by a staff member who is deliberately put there to provide some 'magic'.


Magic is the ingredient that makes you, and me, feel special.


Richard.




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