Great marketing relies upon the art of disruption. Your campaign must demonstrate the "use value" embedded in your vision, narrative, and line of continuity [see photo]. Use value is a disrupter whereas value-adding simply speeds up your journey to the end of the line.
China is on the wrong track. Britain is on the wrong track. The EU is on the wrong track. America is changing to another version of the wrong track. Vietnam is on the right track. And. Canada is off the track completely.
Richard.
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