Storytelling has served us well but....

Newminimalism promotes: * originality * low-cost living * creativity * loyalty * less fluff 

Your head is full of other people's stories.

Australian Aboriginal tribes have survived for more than 40,000 years with the assistance of the Dreamtime Stories. The Dreamtime is expressed on Cave Walls, in land forms [mountains that resemble snakes], in chants, in oral history, in dot paintings on tree bark, in message sticks [whittled from a plain piece of wood], in the colours that transverse a night Sky, and so on. These Dreamtime stories promote a way of living that gave Aboriginal tribes the fascinatingly rich stock of content that they needed to survive for thousands of years but today they struggle to thrive in a world where they practice excessive alcohol consumption, petrol sniffing, etc. All the boundless knowledge, know-how, and knowing is still evident in the Dreamtime stories but these are no longer fit-for-purpose.

But... That example of storytelling is about Australian Aborigines not about me and you.....

Storytelling in the modern world [within all cultures] seems to be on a tear. A storyline is embedded in much of our modern entertain, music, writing, learning, marketing, social media, and so on. This makes perfect sense given there is a perception abroad that we all live in an era of abundance and that this is the result of the leverage we gained from an indelible stock of knowledge, know-how, knowing that is well represented in the stories we tell each other [see photo].

But... Your immediate future at work and beyond is increasingly being disconnected from the present and the immediate past. There are many reasons for this but the issue that might usefully influence you "right now" is that the post-2020 world will be fluid not locked into continuity and stasis. This emerging post-2020 world will be structured for "On Demand" delivery of products, services, concepts, materials, etc for the immediate future not the present and assuredly not the immediate past. This means that you must revise your stock of knowledge and practical know-how with training, education, beta-tested concepts, etc.

This means you must translate your content [stories] into fit-for-purpose context [analogies].

But... This is not an easy task. In fact many of you are already caught between a rock-and-a-hard-place. In practical terms, you have a valued Dreamtime stock of stories which is being side-stepped by those who are designing a post-2020 context for life on Earth. This squeeze means you can save your current job for the next 5 to 10 years if, and perhaps only if, you begin [today] to use analogies [concepts that can flow from here to there] wherever you currently rely upon telling stories.

Richard