As we all know, fads come and go. Often the most popular fads repeat. When they are with us they go viral and thus they are everywhere. When a fad consumes us the world around us becomes a mirage, an illusion, and sometimes a delusion [see photo]. The latest fad is a rash of 'boutique collectives'. These collectives are often populated by "bourgeois narcissists" [see Angela Nagle, 'Kill all Normies - online culture wars from 4Chan to Tumblr to Trump and the alt- right] who are "super sensitive" to modern living in the West. Examples of 'boutique collectives' are on display at Dem Socialist Convention, among GOP in the Senate, in the British Conservative Party [those who oppose BREXIT], the BREXIT Party, HR at Google-Facebook-Twitter etc, or within the group think ruled by AOCplus3. These collectives are new but the fragmentation of markets due to fads is not. Fads in fashion, food, entertainment, transport, housing, energy sources, etc still drive much of the global economy. Today these new collectives are fragmenting social networks and thus creating new micro markets for group think based on ideology [right and left] and theology [new green religion]. Health Warning. Collective fads are mind-silos. Richard
Comentarios