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Writer's pictureRichard Lipscombe

Attention economy dies! Tik Tok thrives!



The attention economy is DEAD, DEAD, DEAD, DEAD.... DEAD!


However....


The Tik Tok economy is ALIVE, ALIVE, ALIVE, ALIVE............ALIVE!


This is a paradox.....


But it is also a huge sliding doors moment.... The attention economy focuses on groups.... It thrives when the global demand is for sameness and group think. But that demand is waning. The replacement demand [for the moment] is boosting the Tik Tok economy where the focus is on the individual not the group. Tik Tok is all about crazy dialogues, actions, images, and so on.....


The guy in the photo above is about to come roaring back into prominence via Tik Tok....


So join Tik Tok and post your randomness and crazy.... You may be the next media star....


Richard.


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